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Thursday, August 15 • 1:00pm - 2:15pm
Strategic Social Media Panel: Which Platforms and Why? Making the Most of Your Resources

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Define your social media strategy and develop a resource plan that will ensure deliverables. Match skills and resources to your strategy, identify needs for recruitment or outsourcing elements to external specialists.

Moderators
avatar for Hamza Khan

Hamza Khan

Managing Director, Student Life Network
Hamza Khan is a multi-award winning marketer & entrepreneur. He’s the Managing Director of Student Life Network, Canada’s most comprehensive resource hub dedicated to helping and empowering millions of students across the country. He co-founded both Splash Effect, a boutique marketing... Read More →

Speakers
avatar for Brent Stirling

Brent Stirling

Performance Marketing Manager, Shopify
Brent is a social media strategist with experience in all forms of paid and organic social media. Highly skilled in engagement and value based digital marketing to create strong communities that assist with lead generation and business development for both B2B and B2C brands. Knowledgeable... Read More →
avatar for Katey Townshend

Katey Townshend

Marketing Manger, Wattpad Studios
As the Marketing Manager for Wattpad Studios, Katey Townshend leads the marketing initiatives for Wattpad Studios’ Film, TV and book adaptations. She has worked in marketing roles across multiple industries, including book publishing, news media, finance, and now technology. She... Read More →
avatar for Eva Stepanian

Eva Stepanian

Digital Strategies Librarian, Brampton Library
As part of her overall role, Eva is the voice of Brampton Library’s social media channels - Facebook, Instagram and Twitter. She holds a Master of Information, Knowledge Management, Library Science from the University of Toronto. Prior to joining BL, Eva was U. of T. Mississauga’s... Read More →
avatar for Julie Kiser

Julie Kiser

Communications & Marketing Officer, Western University
Julie Kiser is the Communications and Marketing Coordinator at Western Libraries. She brings a range of experience to Western with a strong background in communications in academic and private sectors.  She’s a creative thinker and passionate about raising Western Libraries... Read More →


Thursday August 15, 2019 1:00pm - 2:15pm EDT
Room 404