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Thursday, August 15 • 1:00pm - 2:15pm
Marketing, Planning and Strategy

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The fundamentals of marketing planning are rooted in the needs of library users, our goal should be to define a strategy and develop winning brand propositions and communicate them effectively for each of our target segments.

Moderators
avatar for Nelly Cancilla

Nelly Cancilla

Digital Scholarship & Liaison Librarian, University of Toronto
Nelly Cancilla is the Digital Scholarship and Liaison Librarian at the University of Toronto Mississauga. She received her bachelor degree with honors in English Literature and Studio Art from Oakland University in Rochester, Michigan and a Master of Information with a concentration... Read More →

Speakers
avatar for Stephen Wood

Stephen Wood

Communications & E-Services Coordinator, Bruce County Public Library
Stephen Wood is the Communications & E-Services Coordinator for Bruce County Public Library. He has his MLIS from the University of Western Ontario. In his spare time he enjoys playing music and eating breakfast foods. He has a corgi mix named April (who, due to prior commitments... Read More →
avatar for Shelley McKay

Shelley McKay

Communications Manager, Hamilton Public Library
Shelley McKay is a marketing and fundraising executive with 25 years of communications leadership with organizations across the US and Canada. Shelley joined Hamilton Public Library (HPL) in 2018 to lead communications and outreach initiatives for the system. Prior to joining HPL... Read More →
avatar for Jesse Carliner

Jesse Carliner

Communications and User Services, University of Toronto
Jesse Carliner is a Communications and User Services Librarian at the University of Toronto Libraries. In his communications role, he coordinates external communications for the Libraries, including media relations, marketing and promotions, and social media. He is co-chair of the... Read More →


Thursday August 15, 2019 1:00pm - 2:15pm EDT
Room 538